Our Story
Your Ultimate Boat Accessories Hub!
Redefining Outdoor Gear
At Boater’s Life, LLC, we’re on a mission to revolutionize outdoor recreation equipment by blending style, functionality, and storytelling. Our gear is built to perform in every adventure while looking great wherever life takes you.
Midwest Grit, Coastal Inspiration
Navigate Your Way – Explore Our Collections
At Boater’s Life, LLC , we’re driven by a simple goal: to create outdoor recreation gear that performs exceptionally and looks great doing it. We believe outdoor adventures are about more than just the journey—they’re about expressing your personal style, embracing your environment, and using equipment you’re proud to own.
Midwest Grit, Coastal Inspiration ultimate adventure machine
Crafted in the Land of
10,000 Lakes
Our Minnesota headquarters is more than just a workspace—it’s where ideas come to life. Surrounded by natural beauty, our team of engineers, designers, and outdoor enthusiasts constantly pushes boundaries to create innovative, high-performing products. Prototypes from past successes (and failures) line the walls as a reminder of our constant evolution and dedication to quality.
At Mission Outdoor, design is about more than function—it’s about telling a story. Every piece of gear represents our passion for the outdoors, our respect for nature, and our belief that great gear enhances every adventure.
Boater’s Life, Built by Passion, Driven by Purpose
At Boater’s Life, we believe the best memories are made on the water. Whether it is an early morning fishing trip, a dive beneath the surface, or a full-speed cruise across the bay, those moments do more than bring us joy, they become a part of who we are.
That passion is what inspired the creation of Boater’s Life: to provide the gear, lifestyle, and community that help turn every outing into something unforgettable.
Family, Service, and a Life on the Water
I am Joe Wolz, a retired U.S. Navy Senior Chief, proud husband, and father to two adventurous boys. My love for the water began early, casting lines from riverbanks and taking the occasional ride in a jon boat. That childhood spark grew stronger during my 23 years of service in the Navy, where I learned the value of discipline, preparation, and having gear you can trust in any condition.
Along the way, I married my best friend and first mate, and together we built a family grounded in adventure and togetherness. We spent years exploring the Chesapeake Bay, fishing in its waters, and relaxing on the North Landing River with friends near the NLB Campground; some of our best memories were made right there.
After retiring from the military, that connection to the water only grew. When my family and I moved to Southwest Florida, we discovered a lifestyle that felt like home. With endless places to explore and experience, boating quickly became our favorite way to unwind, bond, and create lasting memories.
From fishing and diving to swimming with sharks and chasing sunsets, the water gave us more than adventure, it gave us time together. Those moments reminded me of what truly matters, and they became the foundation for what Boater’s Life represents.
Battling MS, Finding New Purpose
More Than a Brand, it is a Way of Life
Boater’s Life was created for people like us: boaters, divers, anglers, beach lovers, and families who want gear that performs, lasts, and reflects their lifestyle. We offer high-quality boating, fishing, and beach apparel, as well as marine accessories that are built to enhance every experience on the water.
But we are more than just products, we are building a community. A place where stories are shared, tips are traded, and memories are made with every tide.
💙 From Our Family to Yours
When we created Boater’s Life, we were not just building a brand, we were building a space to celebrate the lifestyle we love and to connect with others who feel the same way.
Welcome Aboard Boater’s Life
Explore Coastal – Your Way, With Our Gear by Your Side